100 Texas tech university centennial 1923 2023 shirt

It’s a generic logo t-shirt title. I have a feeling that these guys created the logo first and then started to think of t-shirt designs. The problem with this strategy is that the only people interested in the logo are the people who design them. You need to make a name for yourself before you start trying to sell logo t-shirts. Or perhaps make t-shirts of such exceptional quality that people are buying them for the cut or the fabric. This t-shirt doesn’t adhere to those criteria.

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With printing title, the artwork is applied to the surface of the material using ink. A stencil is prepared and placed on a fine mesh screen and the ink is then pushed through to transfer the pattern. This process is repeated for each of the colours that make up the design until the picture is complete. It’s a traditional method, tried and tested, that has been around for centuries. Over time, the process has been modernised and automated to varying degrees. But it still requires knowledge, experience and skilled printers to get the best results. We have been printing custom clothing in London since the 70s. These days, our state of the art machines can produce 600 t-shirts an hour.

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